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Tag: Agency

Benchmarking & Cost Assessments / Contract & Financial Reviews / How to... / Procurement

How To Avoid Agency Sticker Shock

  Ever been faced with sticker shock or seemingly pricey invoices from your agency?  Then this post is for you. And even if you’ve not come face-to-face with these issues, …

Agency Search & Selection / Benchmarking & Cost Assessments / Contract & Financial Reviews / Procurement

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

  OK, what the heck have chickens got to do with marketing and procurement team negotiating with their agencies? The answer is: Everything. It goes like this: If you’d been …

Agency Roster Management / Agency Search & Selection / Contract & Financial Reviews / Procurement

Who’s In Charge? Marketing or Procurement?

  Whether you’re a client looking for marketing services, or an agency pitching your wares, the question of who’s really calling the shots can be a pivotal one. On the …

Agency Roster Management / Benchmarking & Cost Assessments / Contract & Financial Reviews / Procurement

Why Squeezing More From Your Agency Can Be A Really Bad Idea.

  Are you a marketer that wants to squeeze more from your agency? Do you feel like they should be doing more? Delivering better results? Turning things around faster? All …

Agency Roster Management / Agency Search & Selection / Contract & Financial Reviews / Digital and Online / Procurement

Essential Hallmarks of a Successful Pitch Process

  It occurred to me as we were writing a client proposal recently, that our usual approach to creating robust methodologies is to define the ideal final outcome first, and …

Agency Roster Management / Agency Search & Selection / Contract & Financial Reviews / Procurement

Canadian Agency Roster Review – 2017

  When it comes to agency search management and marketers reviewing agencies on their rosters, 2017 was an exceptionally busy year. Globally, media reviews again took take center stage with …

Agency Roster Management / Agency Search & Selection / How to... / Procurement

How Agencies Know If Clients Are Naughty Or Nice

  In the same way marketers check-out potential agencies before they think about working with them, make no mistake – agencies do the same thing. And corporate reputations go a …

Agency Roster Management / Agency Search & Selection / Benchmarking & Cost Assessments / Contract & Financial Reviews / Procurement

Warning Signs Your Agency Relationship Is Heading For The Rocks

    While many agency relationships have their own natural rhythm and their tide of satisfaction ebbs and flows a little, sometimes rocks can appear seemingly out of nowhere. In …

Agency Search & Selection / Contract & Financial Reviews / Digital and Online / Media / Procurement

Want to get your agency chemistry right? Ask these simple questions.

      During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / …

Agency Roster Management / Digital and Online / Procurement

Dare Yourself To Ask: Is Your Marketing Team Terrible?

  For anyone to hear the words ‘your marketing team is terrible…’ would be pretty devastating. But the reality is, when talking to agencies, we often hear comments about marketing …

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Recent Posts

  • How To Avoid Agency Sticker Shock
  • Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens
  • How to Avoid The Biggest Client / Agency Relationship Killers
  • Inspirational Advertising Quotes To Ease The Winter Blues.
  • Negotiating An Agency Contract? 10 Things To Consider (And Avoid).

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