Marketing + Media Management
OK, what the heck have chickens got to do with marketing and procurement team negotiating with their agencies? The answer is: Everything. It goes like this: If you’d been …
Whether you’re a client looking for marketing services, or an agency pitching your wares, the question of who’s really calling the shots can be a pivotal one. On the …
Are you a marketer that wants to squeeze more from your agency? Do you feel like they should be doing more? Delivering better results? Turning things around faster? All …
While many agency relationships have their own natural rhythm and their tide of satisfaction ebbs and flows a little, sometimes rocks can appear seemingly out of nowhere. In …
During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / …
For anyone to hear the words ‘your marketing team is terrible…’ would be pretty devastating. But the reality is, when talking to agencies, we often hear comments about marketing …
When marketers call an agency pitch process, one of the most common default positions from both marketers and agencies is ‘yes’. Marketers are typically in a ‘yes’ mindset – …