How To Avoid Agency Sticker Shock
Ever been faced with sticker shock or seemingly pricey invoices from your agency? Then this post is for you. And even if you’ve not come face-to-face with these issues, …
Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens
OK, what the heck have chickens got to do with marketing and procurement team negotiating with their agencies? The answer is: Everything. It goes like this: If you’d been …
Who’s In Charge? Marketing or Procurement?
Whether you’re a client looking for marketing services, or an agency pitching your wares, the question of who’s really calling the shots can be a pivotal one. On the …
Why Squeezing More From Your Agency Can Be A Really Bad Idea.
Are you a marketer that wants to squeeze more from your agency? Do you feel like they should be doing more? Delivering better results? Turning things around faster? All …
Essential Hallmarks of a Successful Pitch Process
It occurred to me as we were writing a client proposal recently, that our usual approach to creating robust methodologies is to define the ideal final outcome first, and …
Canadian Agency Roster Review – 2017
When it comes to agency search management and marketers reviewing agencies on their rosters, 2017 was an exceptionally busy year. Globally, media reviews again took take center stage with …
How Agencies Know If Clients Are Naughty Or Nice
In the same way marketers check-out potential agencies before they think about working with them, make no mistake – agencies do the same thing. And corporate reputations go a …
Warning Signs Your Agency Relationship Is Heading For The Rocks
While many agency relationships have their own natural rhythm and their tide of satisfaction ebbs and flows a little, sometimes rocks can appear seemingly out of nowhere. In …
Want to get your agency chemistry right? Ask these simple questions.
During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / …
Dare Yourself To Ask: Is Your Marketing Team Terrible?
For anyone to hear the words ‘your marketing team is terrible…’ would be pretty devastating. But the reality is, when talking to agencies, we often hear comments about marketing …