OK, what the heck have chickens got to do with marketing and procurement team negotiating with their agencies? The answer is: Everything. It goes like this: If you’d been …
MAXIMIZE VALUE FROM AGENCY RELATIONSHIPS + MEDIA
LE RICHE ★ ARGENT is an independent marketing management and search consultancy
enabling marketers to maximize value from agency relationships and media.
We’ve helped some of Canada’s biggest brands maximize their marketing investment through:
- Agency Search
- Media Intelligence
- Cost Management
- Agency Performance
- Marketing Performance
- Contract Negotiation
The perfect pitch process customized to marketer requirements
Whether you’re looking for a best in class Advertising Agency, top Digital Agency, Media or PR agency, we have proven, best practice Agency Search processes customized to your specific needs.
Some of Canada’s leading brands, have used our services to help clarify requirements and define their needs including:
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review isn’t something most clients undertake lightly. So what are the biggest client / agency …
Whatever your agency compensation model, there are some [essential] guiding principles that should underpin every remuneration agreement. Ignoring them, or cutting corners in your approach to defining your remuneration …